View Work
Project Details
Client:
American Heart Association
Location:
Dallas, TX
Year:
2021-Present
Services:
Paid Ads (Google/Facebook/LinkedIn), Copywriting
Stats:
Feb 1, 2023 – May 25, 2023
Heart Walk
Spend: $68,000
CTR: 0.53%
CVR: 65%
CPA: $6.04
Revenue: $205,709
ROAS: 4.5
CycleNation (pilot)
Spend: $27,000
CTR: .20%
CVR: 70%
CPA: $17.83
Revenue: $38,834
ROAS: 1.4
Blog posts:
About:
The AHA is a $1B national healthcare organization that provides public education and research funding for heart disease and stroke.
Challenge:
Create and execute SEM and social media advertising campaigns to increase participation and revenue from the organization’s largest fitness events: Heart Walk and CycleNation.
Solution:
Working closely with a graphic designer, we brought these ads to life with on-brand, campaign-driven headlines, and images.
