View Work
Project Details
Client:
American Heart Association
Location:
Dallas, TX
Year:
2021-Present
Services:
Paid Ads (Google/Facebook/LinkedIn), Copywriting
Stats:
Spring ’23 Campaign: Feb 1, 2023 – June 23, 2023
Heart Walk
CTR: 0.53%
CVR: 65%
CPA: $6.04
ROAS: 4.5
CycleNation (pilot)
CTR: .20%
CVR: 70%
CPA: $17.83
ROAS: 1.4
Blog posts:
N/A
About:
The AHA is a $1B national healthcare organization that provides public education and research funding for heart disease and stroke.
Challenge:
With a $300,000 annual budget, AHA needed winning SEM and social media advertising campaigns to recruit new participants and generate revenue from the organization’s largest fitness events: Heart Walk and CycleNation.
Solution:
Working closely with a graphic designer, we brought these ads to life with on-brand, campaign-driven headlines, and images.
