Project Details

Client:

American Heart Association

Location:

Dallas, TX

Year:

2021-Present

Services:

Paid Ads (Google/Facebook/LinkedIn), Copywriting

Stats:

Feb 1, 2023 – May 25, 2023

Heart Walk
Spend: $68,000
CTR: 0.53%
CVR: 65%
CPA: $6.04
Revenue: $205,709
ROAS: 4.5

CycleNation (pilot)
Spend: $27,000
CTR: .20%
CVR: 70%
CPA: $17.83
Revenue: $38,834
ROAS: 1.4

Blog posts:

About:

The AHA is a $1B national healthcare organization that provides public education and research funding for heart disease and stroke.

 

Challenge:

Create and execute SEM and social media advertising campaigns to increase participation and revenue from the organization’s largest fitness events: Heart Walk and CycleNation.

 

Solution:

Working closely with a graphic designer, we brought these ads to life with on-brand, campaign-driven headlines, and images.