American Heart Association
Paid Ads (Google/Facebook/LinkedIn), Copywriting
Spring ’23 Campaign: Feb 1, 2023 – June 23, 2023
The AHA is a $1B national healthcare organization that provides public education and research funding for heart disease and stroke.
With a $300,000 annual budget, AHA needed winning SEM and social media advertising campaigns to recruit new participants and generate revenue from the organization’s largest fitness events: Heart Walk and CycleNation.
Working closely with a graphic designer, we brought these ads to life with on-brand, campaign-driven headlines, and images.