Project Details

Client:

Script to Animation

Location:

London, UK

Year:

2022

Services:

Copywriting (Website Content)

Stats:

N/A

Blog posts:

N/A

About:

Script to Animation creates high-quality, affordable explainer videos primarily for US-based, small to medium-sized businesses.

 

Challenge:

Write original content for the new website of a start-up explainer video company. The client was primarily interested in targeting companies who need explainer videos but don’t yet know it.

So, they asked for copy that did an excellent job of “explaining” explainer videos to its ideal B2B audience. They also wanted the copy to communicate an easy step-by-step process to eliminate any barriers to purchase.

 

Solution:

Our final head/subhead was:

Explainer Videos for Your Business.
Boost sales with memorable animations that drive customer action.